
Mattheo R.
Ecommerce Specialist : Shopify, SEO, CRO and Social Media
Skills

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Work experience
Shopify Specialist & E-commerce Growth Manager
Shopify • Self-employed
Apr 2025 - Present • 1 yr 6 mos
Freelance Shopify Specialist & E-commerce Growth Manager focused on improving existing online stores and their overall digital performance. I work on Shopify store optimization across design, UX, SEO, conversion and content, with a strong focus on making existing stores more attractive, trustworthy and effective. Core responsibilities include: • Shopify store optimization and theme customization • E-commerce website design and user experience improvements • On-page SEO, technical SEO fundamentals and site structure optimization • Product page optimization, product content and conversion-focused copy • Conversion rate optimization and customer journey analysis • Brand consistency, visual presentation and digital positioning • Product catalog organization and store management • Google Shopping and e-commerce visibility optimization • Social media content planning, account management and audience engagement • Content strategy, promotional content and brand communication across social platforms • Performance analysis and identification of growth opportunities I combine e-commerce strategy with hands-on execution to provide practical, business-focused solutions tailored to each store and its objectives.