Matteo Pastena

Marketing & Copywriting

Crafton • Full-time

Dec 2025 - Present • 7 mos

Supporting Crafton's international growth by driving B2B client acquisition through end-to-end lead generation and outbound sales strategies. Focused on building qualified pipelines and converting prospects into concrete business opportunities for a digital storytelling and web design agency operating across European markets. ────────────────────── 🎯 Lead Generation & Prospecting Identifying and researching high-potential B2B prospects aligned with Crafton's service portfolio, leveraging LinkedIn Sales Navigator and Apollo to build accurate, targeted contact databases. 📩 Outbound Outreach & Cold Contacting Initiating first contact with decision-makers (CEOs, Marketing Managers, Business Owners) through personalised outreach campaigns, introducing agency services and generating qualified interest. 📅 Appointment Setting Qualifying leads and managing follow-up communication to schedule commercial meetings, converting initial interest into measurable business outcomes. 🔍 Market Research Mapping and analysing new international market segments to identify growth opportunities and define tailored outreach approaches. 📊 CRM & Pipeline Management Organising and maintaining prospect databases using Excel and Google Sheets, tracking outreach activity and optimising conversion rates across the sales funnel.

Social Media Manager

Pastena - Cucina & Pasta Fresca • Self-employed

Dec 2019 - Present • 6 yrs 7 mos

Managed the full social media presence of PastéNa, a fresh pasta restaurant in Naples, over nearly two years. Responsible for building and executing the brand's digital strategy from content creation to community management, driving consistent growth in online visibility and audience engagement. ────────────────────── 📅 Strategy & Editorial Planning Developed monthly editorial plans and digital campaigns tailored to different target audiences, adapting tone, format, and content to each platform to maximise reach and relevance. 🎨 Content Creation & Storytelling Produced multimedia content — including copy, visuals, and short-form video — consistent with the brand identity, combining creativity and data-driven insights to drive engagement. 📊 Analytics & Performance Optimisation Monitored channel performance using Google Analytics and Meta Business Suite, translating data into actionable improvements to strategy and ensuring a positive ROI on digital activities. 💬 Community Management Grew and managed the brand's online community by fostering meaningful interactions, moderating conversations, and building long-term audience loyalty. 🤝 Cross-functional Collaboration Worked alongside marketing, design, and communication teams to deliver cohesive and innovative digital projects aligned with broader business goals.