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Business Analyst
dentsu • Full-time
Feb 2025 - Present • 1 yr 8 mos
Managed performance marketing campaigns for key clients including BALIC, BAGIC, and Bajaj Auto. Achieved a 23% reduction in Cost Per Lead (CPL) for Bajaj and delivered high lead volumes for Masai School. Leveraged data analysis, A/B testing, and market insights to optimize targeting and bidding strategies while preparing actionable insights and reports.