Decker

Conversion Tracking Specialist

Fiverr • Self-employed

Jul 2022 - Present • 4 yrs 1 mo

I am a Conversion Tracking Specialist focused on helping businesses collect accurate, actionable marketing data. I specialize in implementing and optimizing Google Tag Manager (GTM), Google Analytics 4 (GA4), Google Ads Conversion Tracking, Meta Pixel, Meta Conversions API (CAPI), Enhanced Conversions, and Consent Mode v2 to ensure reliable measurement across websites and advertising platforms. I have experience setting up lead generation and ecommerce tracking for Shopify, WordPress, WooCommerce, Wix, Squarespace, and custom websites. My expertise includes custom event tracking, data layer implementation, cross domain tracking, server side tracking, and troubleshooting complex tracking issues to improve attribution and campaign performance. My work emphasizes accuracy, privacy compliance, and measurable results. I perform comprehensive tracking audits, resolve missing or duplicate conversions, and ensure data is correctly reported across Google Ads, GA4, and Meta Ads Manager. Using tools such as GTM Preview, Google Tag Assistant, GA4 DebugView, and browser developer tools, I identify and fix tracking problems efficiently. My goal is to provide businesses with dependable conversion data that supports better marketing decisions, improves return on ad spend (ROAS), and enables scalable campaign optimization. Every implementation follows current Google and Meta best practices to deliver accurate, future ready tracking solutions.