
Mohamed A
Digital Marketer Video Editor
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Work experience
Digitial Marketing Executive
Zeralytics • Full-time
May 2025 - Jul 2026 • 1 yr 2 mos
Planned, launched, optimized, and monitored Meta Ads campaigns, including retargeting, audience targeting, and budget management based on campaign performance. Managed the skincare clinic client’s digital marketing activities end-to-end, covering social media management, Meta Ads, content creation, blogs, and campaign promotion. Set up lead automation workflows using Pabbly Connect to capture leads from Meta campaigns, organize them for tracking, and streamline follow-up. Created automated follow-up and lead-nurturing campaigns using WATI and AiSensy to communicate offers and promotional messages to potential customers. Managed website content and updates through WordPress while supporting SEO, keyword research, and blog optimization. Handled influencer marketing activities including influencer research, sourcing, outreach, coordination, commercials, and campaign deliverables for relevant client campaigns. AI-powered Instagram automation, prompts, scriptwriting to optimize engaging marketing content.