
Rabbe
Digital Marketer Expert in Meta Ads Google Ads and Lead Generation
Skills

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Work experience
Online Business Institute
Freelance • 3 yrs 8 mos
AI Expert & Content Researcher
Jan 2025 - Present • 1 yr 4 mos
• Created AI-powered short & long-form video ads using Veo 3 and related tools. • Designed high-converting creatives for Facebook, Instagram, YouTube & TikTok. • Applied A/B testing on ad creatives to improve CTR, CPC, and conversions. • Used AI tools (ChatGPT, Gemini, Canva, Grok, Sora, MidJourney, Jasper) for content, copywriting, and visuals.
Digital Marketing Expert
Jan 2024 - Present • 2 yrs 4 mos
• Planned and executed multi-channel digital marketing strategies aligned with business goals. • Managed Facebook & Google Ads campaigns with optimized budget allocation and bidding strategies. • Improved campaign ROI by 200%+ through audience targeting, A/B testing, and performance analysis. • Conducted keyword research, on-page SEO, and landing page optimization. • Tracked KPIs and prepared actionable performance reports using Google Analytics. • Collaborated with designers, developers, and content creators for brand consistency.