m
meaganswanson

Meagan Swanson

@meaganswanson

Digital Marketing Strategist and Consultant

United States
English
About me
I’m a digital marketing strategist with 10+ years of experience helping businesses build, fix, and grow their digital marketing programs. My background ranges from spending 11 years in marketing at a $5B enterprise organization to consulting with businesses across SaaS, B2C, D2C, and other industries. I’m equally comfortable getting hands-on inside an ad account as I am developing strategy, managing complex campaigns, leading teams, or presenting performance and recommendations to executives. Need someone to look at the bigger picture—not just one campaign? That's where I do my best work.... Read more

Skills

m
meaganswanson
Meagan Swanson
Offline • 

See my services

Ad Review & Optimization
I will audit and optimize your google ads account
From$150 / projectMore details
Setup & Strategy Consultation
I will build or rebuild your google ads account
From$300 / projectMore details

Portfolio

Work experience

Senior Supervisor, Marketing communications - Social Media

Digi-Key Electronics • Full-time

Oct 2014 - Nov 2025 • 11 yrs 1 mo

Supervisor of the Social Media team for a Global Electronic Component Distribution company with over $5 Billion in annual sales, 5,000 employees, and over 900,000 customers serviced per year. - Determine both paid and organic social media strategies, both regionally and globally. - Help to develop team members' professional skills including communication, campaign management, leadership, relationship-building, & more. - Collaborate with various departments to ensure alignment with DigiKey's brand voice, current promotions, etc. - Strategize with team members to ensure DigiKey's social media channels are keeping up with the latest trends, algorithms, and platform updates. - Set specific annual KPIs for the social media team, and ensure goals are being met. - Review and analyze data weekly and monthly. - Monthly management reporting updates, globally and by region. - Launch and manage campaigns, both omnichannel and social media specific. - Work with Human Resources to aid in employee recruitment. - Manage external digital communications to ensure customer service expectations are being met. In accepting this role, I was tasked with building a paid social media strategy and an overall global marketing strategy (both paid and organic). By working with the team on platform-specific strategies, setting annual KPIs, and ensuring these KPIs are being met, the team has been able to increase our annual follower count by 18%, ERA by 11%, CTR by 26%, and CVR by 64%.