Mehedi Hassan M

Facebook Meta Ads Management

Apex Insurance ltd • Freelance

May 2025 - Present • 1 yr

Meta Ads & Facebook Ads Management for Apex Insurance Ltd I currently manage Meta Ads and Facebook Ads campaigns for Apex Insurance Ltd, focusing on generating high quality leads and profitable customer acquisition. My role includes full funnel campaign strategy, audience research, creative testing, budget optimization, and performance scaling. I build structured campaigns designed to generate qualified leads at the lowest possible cost while maintaining strong conversion rates. Key responsibilities: • Meta Ads campaign setup and management • Facebook and Instagram Ads optimization • Lead generation strategy • Audience targeting and retargeting • Creative testing and performance analysis • Budget scaling for profitability • Conversion tracking and event verification • Funnel performance monitoring For Apex Insurance Ltd, I focus on profitable ad spend, not vanity metrics. Every campaign is optimized around cost per qualified lead, lead to appointment rate, and overall return on ad spend. I continuously test new audiences, refine ad creatives, and improve landing page alignment to maintain consistent performance and scalable results. If you need an experienced Meta Ads specialist who understands lead generation, insurance marketing, and profitable campaign management, I can help you build and scale campaigns that drive real business growth.

Google Ads Management & Conversion Tracking

Adwise Consulting Ltd • Full-time

Sep 2025 - Jan 2026 • 4 mos

I worked as a Google Ads expert for Adwise Consulting Ltd, managing multiple client accounts across different industries with a combined monthly ad spend exceeding $20,000. The focus was profitable customer acquisition, accurate tracking, and scalable campaign performance. My role included full Google Ads strategy, keyword research, campaign structure development, landing page tracking configuration, and continuous optimization to improve conversion rates and return on ad spend. Key responsibilities: • Google Ads campaign setup and management • Search, Display, Performance Max, and remarketing campaigns • High intent keyword research and competitor analysis • Conversion tracking setup for Google Ads • Google Tag Manager implementation and event tracking • Landing page conversion tracking and funnel analysis • Audience targeting and bid strategy optimization • Budget allocation and performance scaling • A B testing for ads and landing pages • Performance reporting and data driven optimization For Adwise Consulting Ltd clients, I focused on measurable business outcomes, not clicks. Every account was optimized around cost per conversion, conversion value, and ROAS to ensure sustainable growth. I configured accurate tracking across websites and landing pages so campaign decisions were based on real performance data. This allowed consistent scaling while maintaining profitability across multiple client accounts. If you need an experienced Google Ads specialist who can manage high budget accounts, implement precise conversion tracking, and optimize campaigns for real revenue growth, I can help you achieve predictable and scalable results.

Ecommerce Tracking Expert for Noovi PK | Facebook Pixel & Conversion API Setup | GA4 & Google Ads Conversion Tracking | Server Side GTM Implementation

Noovi PK • Freelance

Jun 2025 - Jun 2025 • 0 mos

I worked with Noovi PK to fix and implement advanced ecommerce tracking infrastructure for Meta Ads, Facebook Ads, Google Ads, and Google Analytics. The focus was accurate data collection, reliable attribution, and scalable performance optimization through server side tracking. My role included full tracking architecture planning, pixel and Conversion API setup, GA4 configuration, event mapping, and performance analysis to ensure every conversion was measured correctly across the funnel. Key responsibilities: • Facebook Pixel setup and troubleshooting • Meta Conversion API server side tracking implementation • Google Ads conversion tracking setup • Google Analytics 4 ecommerce tracking configuration • Purchase, Add to Cart, Initiate Checkout event tracking • Domain verification and event prioritization • Attribution accuracy improvement and data validation • Tag management and tracking diagnostics • Funnel analysis and performance reporting • ROAS and conversion rate optimization insights For Noovi PK, the main objective was clean data, not inflated metrics. I ensured accurate purchase tracking, reduced data loss after iOS privacy changes, and improved campaign optimization signals for better ad performance. I aligned Meta Ads tracking with Google Analytics and Google Ads so the brand could make confident scaling decisions based on real revenue data, not assumptions. If you need an expert in Facebook Pixel, Conversion API, GA4, Google Ads tracking, or server side ecommerce tracking, I can help you build a reliable data foundation that improves campaign performance and profitability.