m
mehwish_hamza15

Mehwish Ashraf

@mehwish_hamza15

Building Brands Through Creativity

Pakistan
English
About me
I'm a Digital Advertising & Creative Strategist and the founder of PIXEL & CODE CREATIVE STUDIO. Since 2020, I have helped brands across E-commerce, Health & Wellness, Beauty & Cosmetics, Food & Beverage, and Lifestyle industries grow through data-driven marketing and creative storytelling. My expertise includes audience research, campaign strategy, scriptwriting, video ad production, poster design, trend analysis, and performance marketing. I specialize in creating and executing end-to-end advertising campaigns that connect brands with the right audience and drive measurable results. ... Read more

Skills

m
mehwish_hamza15
Mehwish Ashraf
Offline • 

See my services

Social Content
I will create complete advertising campaigns, including scriptwriting, video ads
From$20 / projectMore details

Work experience

Freelancing_Career

Digital Advertising & Campaign Strategist

Freelancing Career • Freelance

May 2020 - Present • 6 yrs 3 mos

Lead the planning, development, and execution of digital marketing campaigns for brands across multiple industries, including E-commerce, Health & Wellness, Beauty & Cosmetics, Food & Beverage, and Lifestyle. Responsible for creating data-driven advertising strategies that increase brand awareness, audience engagement, lead generation, and sales growth. Key Responsibilities • Designed and managed multi-platform advertising campaigns across Meta (Facebook & Instagram), TikTok, YouTube, Google, and other digital channels. • Conducted audience research, market analysis, and competitor assessments to identify high-converting target segments. • Developed video advertising strategies, creative concepts, and campaign messaging tailored to specific audiences. • Researched trending topics, hashtags, and content opportunities to maximize organic and paid reach. • Monitored campaign performance, analyzed key metrics, and optimized campaigns to improve ROI and conversion rates. • Managed advertising budgets and implemented A/B testing strategies to enhance campaign effectiveness. • Collaborated with brands to align marketing initiatives with business objectives and growth targets. • Produced performance reports and actionable insights to support data-driven marketing decisions. Industries Served • E-commerce • Health & Wellness • Beauty & Cosmetics • Food & Beverage • Lifestyle