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$
USD
I will create your brand strategy for your business
Zareena
About this gig
Hi! I'm Zareena, the Brand Strategy and Marketing Strategist behind Any Brand Place, a strategy studio with 9+ years of experience building brand strategy grounded in market research.
I've developed 115+ brand strategies and 750+ buyer personas for B2B and B2C brands worldwide. You're not hiring a freelancer, you're working with a brand strategy studio focused on clarity, positioning, and execution, delivering a strategic foundation built for focus, coherence, and direction.
What you get
- Brand strategy and positioning
- Brand mission and vision
- Buyer persona and market research
- Competitor analysis and differentiation
- Brand narrative, voice and tone
- Strategic messaging framework
- Slogans, taglines, and key assets
- Typography and color palette
- Go-to-market (GTM) strategy and roadmap
Every deliverable is structured, data-backed, and built for long-term direction, not a generic template.
Have questions? Send me a message, or place your order to start. With Any Brand Place, you get senior strategic thinking, applied with precision and built to move your brand forward.
Get to know Zareena
Zareena
Brand Strategy and Digital Marketing Specialist
- FromPakistan
- Member sinceNov 2021
- Avg. response time1 hour
- Last delivery2 months
Languages
English, Urdu, Hindi, Arabic
I’m Zareena, a Digital Marketing Specialist, Brand Strategist, Marketing Strategist and Creative Marketing Expert with 8 years of experience. I help businesses build strong brands, reach the right audience and grow online. I specialize in digital marketing, brand strategy, social media marketing, SEO, website development, content strategy and online brand growth. I create clear, practical strategies that help businesses know what to focus on, how to communicate their value and how to build a stronger digital presence.
My Portfolio
FAQ
What makes this brand strategy different?
It's built on real market research, not assumptions. With 9+ years of experience and 115+ brand strategies delivered through Any Brand Place, every recommendation is grounded in data, positioning, and a clear path to execution, not generic templates.
Do you include buyer persona and market research in this GIG?
Yes. Buyer persona development and market research are core parts of this service. You'll receive audience insights, competitor analysis, and data-driven research that directly inform your brand strategy and positioning.
Who will work on my project?
I personally lead every project at Any Brand Place. With 9+ years of experience in brand strategy and market research, I handle the research, analysis, and strategic deliverables from start to finish.
What is the difference between this and a marketing strategy or plan?
Brand strategy defines who you are: positioning, voice, and identity. A marketing strategy defines how you reach your audience. This GIG builds the foundation that marketing plans are built on top of.
Is this suitable for both B2B and B2C brands?
Yes. I've developed 115+ brand strategies and 750+ buyer personas for B2B and B2C brands worldwide, adapting the research and strategic framework to each business model and audience type.
Can you work with a new brand that has no clarity yet?
Yes, that's actually where this service adds the most value. Through structured market research and buyer persona work, I help new brands define positioning, voice, and direction from the ground up.
Will I be able to implement this strategy without a big team?
Yes. Every deliverable is structured to be clear and actionable, with a roadmap designed for solo founders or small teams to implement step by step, without needing an in-house strategy department.
How does the process work in this GIG?
After you place your order, I'll send a brief to gather context on your business, audience, and goals. From there, I conduct research, build your strategy, and deliver structured documents within the timeframe.
What does the final brand strategy document look like?
You'll receive a structured, professional document covering positioning, mission, vision, buyer personas, messaging framework, and a go-to-market roadmap, ready to guide your team or be shared with stakeholders.
Do you also design logos or full visual identity?
This GIG focuses on brand strategy, positioning, messaging, and brand voice tone. It does not include logo design as such, but I can include creative direction to guide your future visual identity work.
