MERCY C

Crowdfunding Strategist & Campaign Marketing Specialist

Freelancing Career • Self-employed

Feb 2024 - Present • 2 yrs 9 mos

I help creators, individuals, startups, and nonprofits plan, optimize, and promote crowdfunding and fundraising campaigns. My work covers campaign creation, storytelling, campaign optimization, audience research, social media promotion, donor and backer outreach, and email marketing. I work with platforms including GoFundMe, Kickstarter, Indiegogo, Seed&Spark, and other crowdfunding platforms. I help clients improve campaign messaging, promotional content, audience targeting, and pre-launch strategies to increase campaign visibility and reach potential supporters. My services also include campaign promotion, social media content, donor outreach, email campaigns, campaign audits, and promotional materials such as banners, flyers, captions, and campaign videos.

Social Media Manager & Reels Creator

Self Employed • Freelance

Oct 2023 - Present • 3 yrs 1 mo

Strategic Social Media Manager and Content Creator specializing in the UK hospitality, food, and beverage sectors. Develop and execute high-retention video marketing campaigns for independent restaurants, cocktail bars, and boutique venues to drive digital engagement and physical foot traffic.Key Achievements & Responsibilities: • Edit scroll-stopping Instagram Reels, TikToks, and short-form UGC content optimized for local UK search visibility. • Manage end-to-end community building, including daily audience engagement, reservation inquiry handling, and brand positioning .• Design cohesive, aesthetic visual grids and multi-slide Canva carousels tailored to premium lifestyle brands. • Audit profile performance metrics to refine content strategies and improve local audience conversion rates.