
mercyoluwasusi
A professional digital and web developer
Skills

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Work experience
Facebook Ads, Instagram Ads, and Meta Ads Specialist
Digital Marketing Consultants • Freelance
Jan 2022 - Present • 4 yrs 4 mos
As a seasoned Facebook Ads, Instagram Ads, and Meta Ads specialist, I have worked with a variety of clients, ranging from small businesses to large e-commerce platforms. My primary focus is helping brands grow through data-driven, high-performance ad campaigns designed to generate sales, leads, and conversions. Over the years, I’ve developed a deep understanding of Facebook’s advertising ecosystem, including Facebook Ads Manager, Instagram Ads, and Meta Ads, enabling me to create and manage campaigns that deliver exceptional results. I specialize in setting up and optimizing Facebook Ads campaigns, ensuring they are finely tuned for the target audience, ad objectives, and budget. My work includes comprehensive A/B testing, audience segmentation, conversion tracking, and analytics to constantly improve campaign performance and achieve business goals. In addition to ad management, I am skilled at running lead generation ads for businesses looking to collect quality leads. Whether it's a local business, a digital service, or an e-commerce store, I design ad strategies that not only drive traffic but also convert visitors into paying customers. I also work extensively with Shopify and eCommerce platforms, creating specialized campaigns aimed at increasing product visibility, optimizing the customer journey, and boosting overall sales. From remarketing to new customer acquisition, I handle it all. In this role, I take pride in working closely with clients to understand their unique needs and business objectives. My dedication to providing detailed reporting, insights, and recommendations has helped many businesses significantly increase their ROI on Facebook and Instagram Ads. By combining my expertise in digital marketing with a focus on measurable results, I ensure that each campaign is a step toward sustainable growth for every client. My goal is always to help businesses maximize their online presence and meet their advertising goals.