
Matthew O
Book Marketing Specialist
Skills

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Work experience
Marketing Coordinator
Amazon • Full-time
Apr 2020 - Present • 6 yrs 2 mos
I am a Book Marketing Specialist with a track record of driving measurable growth for authors at every stage. My career began at BrightLeaf Publishing, where I supported 20+ title campaigns and increased author social media engagement by 150%. This foundation led me to PageTurner Strategies as a Consultant, where I specialized in revitalizing backlist titles, achieving an average 200% increase in monthly royalties and building email lists by 500+ subscribers per campaign for my clients. Currently, as a Senior Book Marketing Specialist at Novel Launch Partners, I leverage this full-spectrum experience to execute successful launches. I craft campaigns that secure Amazon Top 100 rankings and manage advertising that delivers a consistent 450% return on ad spend (ROAS). My work includes analyzing markets for authors from major houses like Penguin Random House and Hachette, as well as empowering indie authors with the same strategic focus.