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Mada Waff
@metaworker
Visual Designer and Social Media Growth Strategist
Indonesia
English, Indonesian
About me
I design things that make people stop scrolling, then buy.
I work at the intersection of visual design and social media growth. What I actually do: t-shirt design and streetwear brand launches, social media ad creatives for Meta, YouTube thumbnails, and full social media management for brands that take aesthetics seriously.
I've grown multiple accounts to significant followings across niches. I understand what makes content stop the scroll because I've tested it at scale. If you have a brand and you need someone who can handle both the visual and the strategic side, message me.
Skills
Mada Waff
Offline •
Average response time: 1 hour
See my services
Thumbnails Design
I will design clickable youtube thumbnail for your gaming vlog and podcast
T-Shirts & Merchandise
I will create streetwear t shirt design plus launch materials
Portfolio
Work experience
Performance Ad Designer
Instagram • Freelance
Dec 2022 - Oct 2025 • 2 yrs 10 mos
Designed high-converting ad creatives for 30+ DTC and service-based brands running Meta and Google campaigns. Managed creative production for clients with $20K–$150K monthly ad budgets. Deliverables include static ads, carousel ads, motion graphics, and UGC-style creatives. Specialized in thumb-stopping visual hooks and direct-response design — average CTR improvement of 35% over previous client benchmarks. Collaborated directly with media buyers to iterate creatives based on performance data and ROAS targets.
Social Media Manager & Content Strategist
Digital Agency • Full-time
Dec 2023 - Jun 2025 • 1 yr 6 mos
Managed 12+ social media accounts simultaneously across Instagram, TikTok, and Facebook for clients in wellness, education, and lifestyle verticals. Grew a health & psychology brand from 8K to 145K followers in 9 months through organic content strategy. Produced and scheduled 120+ pieces of content monthly — Reels, carousels, stories, and long-form captions. Handled community management, monthly analytics reporting, and content calendar planning. Developed brand voice guidelines and copywriting frameworks for each client account.
16 Reviews
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Rating Breakdown
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- Value of delivery
1-5 out of 16 Reviews
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warunglupa
Indonesia
Wow, Mada delivered it really good. The design is sooo well done! I'm astonished because he could understand what I meant and he is also polite and professional, he also made a special offer for me with almost the same service as regular price! Really love to work with him!
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donellmc
Canada
She’s awesome! She strives to do her best in all her work! Would definitely recommend 😃
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adetunjiadekunj
Nigeria
Highly professional with excellent service delivery. She has attention to detail and makes the criteria as straightforward as possible.
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barbpalmer
United States
Really great job and a pleasure to work with. Thank you very much.
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user30395329
Turkey
she is good for help
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