Michael Allen

Social Media Strategist

Yomi Digital Agency • Self-employed

Dec 2023 - Dec 2025 • 2 yrs

Created social media strategies and campaign plans for service-based businesses and lifestyle brands. Translated business goals into clear content pillars, campaign themes, posting schedules, and platform-specific messaging. Collaborated with designers and clients to maintain consistent visual identity, strengthen brand positioning, and improve overall content quality.

Social Media Manager & Content Strategist

Media Design School • Self-employed

Feb 2023 - Dec 2024 • 1 yr 10 mos

As a Social Media Manager, I help businesses and personal brands build a stronger online presence through strategic content and consistent social media management. My experience includes creating engaging social media content, writing captions, researching hashtags, scheduling posts, managing content calendars, monitoring audience engagement, and developing strategies tailored to each brand. I work with platforms including Instagram, Facebook, TikTok, LinkedIn, Pinterest, and X. I also analyze page performance and provide practical recommendations to improve reach, engagement, and overall brand visibility. Key responsibilities: * Social media account management * Content creation and content planning * Caption and hashtag research * Post scheduling and publishing * Audience engagement and community management * Social media page evaluation * Content calendar development * Performance monitoring and reporting * Social media growth strategies

Social Media Manager

Moirar Holistic Wellness • Self-employed

Aug 2022 - Jan 2023 • 5 mos

Manage social media presence for small businesses, personal brands, and creative professionals. Develop content strategies, monthly calendars, captions, visual direction, hashtag plans, and engagement workflows. Create consistent brand communication across Instagram, Facebook, LinkedIn, and TikTok while monitoring performance and refining content based on audience behavior.