Michael

Senior Shopify Expert & E-commerce Architect | Shopify

Shopify • Full-time

Aug 2021 - Present • 4 yrs 9 mos

As a current Shopify Specialist, I help global brands design, optimize, and scale high-performing e-commerce ecosystems. My role involves a deep technical understanding of the Shopify core platform, enabling me to build stores that are not just visually stunning but technically superior in speed, security, and scalability. I specialize in transforming basic storefronts into automated, high-performance revenue engines. My expertise spans the entire Shopify ecosystem, from custom theme development and Advanced Liquid coding to seamless third-party app integrations that streamline operations. I don't just build stores; I architect scalable business models. Key Technical Proficiencies & Strategic Impact: Custom Theme Development: Building bespoke, mobile-first Shopify themes using Liquid, HTML5, CSS3, and JavaScript to ensure a unique brand identity and lightning-fast load speeds. Conversion Rate Optimization (CRO): Utilizing data-driven UX/UI design principles to reduce cart abandonment and increase Average Order Value (AOV) through strategic upselling and cross-selling funnels. Print on Demand (POD) & Dropshipping Automation: Engineering end-to-end automated workflows with Printful, Printify, and DSers, ensuring 100% hands-off fulfillment and inventory synchronization. Advanced App Ecosystems: Expert integration of complex tools for Klaviyo email marketing, subscriptions (Recharge), and advanced loyalty programs to maximize Customer Lifetime Value (CLV). SEO & Speed Domination: Implementing advanced technical SEO (schema markup, alt-text, and meta-data) and Core Web Vitals optimization to ensure your store ranks on page one of Google. Etsy & Multi-Channel Sync: Bridging the gap between Shopify and Etsy, allowing for unified branding, centralized order management, and expanded market reach. Whether you're a startup or a scaling brand, I provide the professional oversight to dominate ecommerce. Every line of code I write is optimized to boost your bottom line.

Etsy SEO Expert | Shop Management & Listing Optimization

Etsy

Jul 2020 - Present • 5 yrs 10 mos

Hi! I am your dedicated Etsy SEO Expert and Shop Manager. With 4years of hands on experience in the Ecommerce landscape, I specialize in transforming struggling storefronts into high converting "shopper magnets" through advanced Etsy SEO and Etsy listing optimization. My expertise is built on a deep understanding of the Etsy search algorithm. I don't just guess; I conduct data driven Etsy keyword research to identify low competition, long tail keywords that drive organic traffic. Whether you need a complete Etsy shop setup, a professional Etsy banner design, or a strategic Etsy marketing plan, I provide end to end solutions to boost your Etsy rank and sales. My Core Services Include: Etsy SEO Optimization: Full audit and implementation of high-ranking Etsy titles and tags to ensure your products appear on the first page. Compelling Product Descriptions: Writing persuasive, keyword-rich product descriptions that inform buyers and drive conversions. Etsy Shop Management: Ongoing maintenance, including Etsy product uploads, inventory updates, and performance monitoring. Digital Product Specialist: Expert in listing and promoting Etsy digital products, planners, and printables. Graphic Design: Creating eye catching Etsy shop logos, banners, and listing images using tools like Canva. I am committed to customer satisfaction and delivering quality work that helps you achieve a competitive edge in the global marketplace. I stay updated on the latest Ecommerce marketing trends to keep your shop ahead of the curve. Why Choose Me? I focus on outcome based results more impressions, higher click through rates, and ultimately, more revenue for your business. If you’re ready to scale your Etsy store ranking, let’s collaborate to turn your vision into a top performing brand. Ready to grow? Send me a message today to discuss your project!