
Michael
Landing Page, Sales Funnel And Web Development Specialist
Skills

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Work experience
WordPress & WooCommerce Developer
Commerce • Freelance
Nov 2025 - Present • 10 mos
Developed and customized WordPress and WooCommerce solutions for businesses requiring functionality beyond standard themes and plugins. Built custom plugins and features, integrated APIs and payment gateways, customized checkout, products, orders, shipping, and inventory workflows, and connected websites with CRM and external business systems. Also handled theme and plugin customization, WordPress bug fixing, performance improvements, custom forms, booking and membership functionality, and tailored WooCommerce features to support specific business requirements and smoother website operations.
Web & Conversion Specialist
Conversion Digital • Full-time
Feb 2022 - Present • 4 yrs 7 mos
Designed and developed conversion-focused landing pages, sales pages, and lead-generation funnels for businesses looking to turn website traffic into qualified leads and customers. Built clear page structures, persuasive calls to action, lead capture forms, squeeze pages, and thank-you pages while focusing on user experience and conversion goals. Optimized layouts for mobile responsiveness, improved form and CTA placement, redesigned underperforming pages, and created streamlined customer journeys that support stronger engagement, lead capture, and overall conversion performance.
WordPress & Marketing Automation Specialist
WordPress
May 2018 - Present • 8 yrs 4 mos
Developed WordPress websites and conversion-focused landing pages using Elementor Pro, combining website functionality with lead generation and marketing automation. Integrated CRM systems, lead capture forms, email automation, booking and calendar tools, payment solutions, WooCommerce, analytics, and third-party APIs to create connected customer journeys. Redesigned existing websites, improved mobile responsiveness and page performance, and configured practical automation workflows that helped businesses manage leads, follow-ups, bookings, and customer interactions more efficiently.