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michaelbilous

Michael B.

@michaelbilous

Google Ads and Meta Ads Specialist, PPC Audits, Conversion Tracking

Ukraine
English, Ukrainian
About me
Google Ads and Meta Ads specialist, 7+ years in performance marketing, $10M+ in managed ad spend, 250+ completed projects on freelance platforms, 5-star average. Second core skill: conversion tracking. GA4, Google Tag Manager, server-side tagging, offline conversion import, call tracking. I fix what campaigns are measured on before I scale them. Recent results: immigration law firm ROAS 7.34, cost per lead down 62%; UK contractor cost per lead £197 to £47; plumber 40 contracts from $6K ad spend; EU ticket marketplace purchases +48% in month one. No template audits. Real data, exact steps.... Read more

Skills

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michaelbilous
Michael B.
Offline • 
Average response time: 1 hour

See my services

Ad Review & Optimization
I will audit your google ads account and find where you are losing money
From$35 / projectMore details
Search Engine Marketing Management
I will manage your google ads campaigns for lead generation and ecommerce
From$150 / projectMore details

Portfolio

Work experience

Self_Employed

Performance Marketing Specialist

Self Employed • Freelance

Jan 2019 - Present • 7 yrs 9 mos

Google Ads and Meta Ads for lead generation and e-commerce clients in the US, UK and EU. $10M+ in managed ad spend, 250+ completed projects on freelance platforms with a 5-star average rating. Founder of MABB Digital, a Google Partner agency. Core work: account audits with a 30-day growth plan; campaign setup and optimization (Search, Shopping, Performance Max, YouTube, Meta); conversion tracking (GA4, Google Tag Manager, server-side tagging, Consent Mode v2, offline conversion import from HubSpot, Zoho and CallRail); Looker Studio reporting. Industries: legal, dental and healthcare, home services, real estate, B2B and SaaS, e-commerce, live events and ticketing. Selected results: US immigration law firm ROAS 7.34 with cost per lead down 62%; UK fire protection contractor cost per lead from £197 to £47; US plumbing contractor 40 signed contracts from $6,000 in ad spend (ROAS 6.66); EU ticket marketplace purchases +48% and ROAS 3.77 to 4.30 in the first month; Ukraine's largest ticketing platform, 5,700+ campaigns, Search ROAS 22.6 to 33.3; US dental clinic cost per lead from $180 to $40.