
Michael B.
Google Ads and Meta Ads Specialist, PPC Audits, Conversion Tracking
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Portfolio
Work experience
Performance Marketing Specialist
Self Employed • Freelance
Jan 2019 - Present • 7 yrs 7 mos
Managing Google Ads and Meta Ads for clients across US, EU, and GCC markets. $2M+ in ad spend managed, 180+ completed projects on major freelance platforms with a 5-star average rating. Core work: PPC audits, campaign setup and optimization (Search, Shopping, Performance Max, YouTube), conversion tracking (GA4, Google Tag Manager, server-side), and analytics reporting with Looker Studio. Industries: e-commerce, SaaS, legal, real estate, healthcare, and home services. Selected results: law firm CPL reduced from $150 to $20; SaaS client scaled from $3M to $46M in yearly revenue over 12 months; ROAS 12.4 on event ticket sales; ROAS 7.34 in immigration law; ROAS 6.66 for local plumbers.