Micheal

Lead eCommerce Growth Consultant | Freelance (2019 – Present)

Self Level

Feb 2025 - Jun 2025 • 4 mos

I specialize in the end-to-end growth and technical stabilization of eCommerce brands. My focus is on turning low-performing stores into high-yield assets through a combination of conversion psychology, aggressive traffic scaling, and technical compliance. Key Achievements & Responsibilities: Shopify Growth & Optimization: Designed and optimized Shopify stores using CRO (Conversion Rate Optimization) principles to increase average order value (AOV) and reduce cart abandonment. Ad Management & Scaling: Executed high-ROI campaigns across Google Ads (Shopping/Search), Meta, and TikTok, focusing on sustainable ROAS. Technical Recovery: Successfully resolved complex Google Merchant Center (GMC) suspensions and policy violations, restoring advertising capabilities for high-volume stores. Monetization & Infrastructure: Managed AdSense and Ezoic integrations, including technical DNS/Cloudflare configurations to balance site speed with revenue generation. Retention Automation: Built advanced Klaviyo email flows (Welcome series, Abandoned Cart, Win-back) that consistently drive 20% to 30% of total store revenue.