Micheal Jude

Contract Brand Identity Designer

Creative Market • Part-time

Sep 2021 - Present • 4 yrs 8 mos

Collaborated with agency teams and marketing directors to develop scalable visual identities and corporate branding assets for diverse business sectors. Key Achievements & Responsibilities: Assisted in the creation of comprehensive brand style guides, ensuring rigorous attention to color theory, grid systems, and brand positioning. Designed clean, minimalist logo concepts and corporate stationery systems that aligned with high-level marketing strategies. Streamlined client handoff processes by organizing design assets into intuitive, easily accessible kits for internal marketing teams.

Lead Brand Identity Designer

Self Employed • Freelance

Feb 2021 - Present • 5 yrs 3 mos

Led the end-to-end visual strategy and design execution for startups and growing businesses looking to establish a strong market presence. Specialized in building comprehensive brand identity systems that ensure consistency across all digital and print touchpoints. Key Achievements & Responsibilities: Designed and delivered 100+ complete Canva branding kits, providing clients with fully editable, user-friendly templates for independent brand management. Formulated in-depth brand style guides encompassing strict typography hierarchies, custom color psychology palettes, and layout usage rules. Developed high-converting social media kits and cohesive business stationery tailored to specific industry niches. Collaborated closely with business owners to translate their core mission into minimalist logos and timeless visual assets.

Visual Branding & Template Specialist

Design Bundles • Freelance

May 2022 - Dec 2024 • 2 yrs 7 mos

Focused on delivering high-impact digital branding assets and customizable design frameworks for e-commerce brands, content creators, and digital startups. Key Achievements & Responsibilities: Crafted comprehensive social media kits and editable Canva template bundles that allowed brands to maintain a cohesive aesthetic across Instagram, TikTok, and LinkedIn. Designed modern apparel graphics, merchandise layouts, and high-end packaging designs for DTC (Direct-to-Consumer) storefronts. Built structured digital brand kits, including custom iconography and web-ready brand assets that optimized user experience and visual alignment.