I will do art direction, creative direction and visual identity design


About this gig
Your brand doesn't just need to look good - it needs to look like it
belongs to you.
I provide art direction and creative direction that give startups,
founders and growing businesses one clear visual identity across web,
social, print and campaign work.
What you get:
- Art direction concept and mood board
- Color, typography and layout system
- Creative branding elements and visual rules
- Applications (social, deck, print, web)
- Presentation file plus editable source files
Why clients stay:
- Original concepts built from your market and audience, never templates
- A documented visual direction your future designers can follow
- Clear updates and fast replies at every stage
- Revisions until the direction is right
I use this same art direction process for brands in tech, fashion,
hospitality and personal branding, and the result is a visual identity
that stays consistent long after delivery.
Message me with your brand name and goal, and I'll tell you exactly
which package fits before you order.
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
Get to know Mic Paul
Web Designer
- FromUnited Kingdom
- Member sinceSep 2026
Languages
English
FAQ
Do I get the editable source files with my order?
Yes. Every package includes packaged source files in Figma, Illustrator or Photoshop, plus exported PNG, JPG and PDF versions. You own full commercial rights to the final direction once the order is marked complete.
What's the difference between art direction and graphic design?
Graphic design produces individual assets. Art direction sets the visual system those assets follow - the concept, color logic, type hierarchy and mood that keep everything recognisable as your brand. You get the rules, not just one file.
I don't have a brand brief yet. Can you still work with me?
Yes. Send me your business name, who you sell to and three brands whose look you admire. I'll build the brief with you in the first 24 hours and confirm the creative direction before any design work starts.
