
Ayomide Oba
Helping You Build, Grow, and Scale Your Shopify Business
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Portfolio
Work experience
SHOPIFY STORE DESIGN AND OPTIMIZATION
Shopify Academy • Freelance
Feb 2025 - Present • 1 yr 8 mos
I worked with Ellitehometech on a Shopify store design and optimization project focused on improving both appearance and sales performance. I redesigned the store to give it a clean, professional look that reflects the brand and builds trust. I structured the homepage and product pages to guide visitors smoothly toward checkout. I improved product descriptions with clear benefits and added strong call-to-actions to increase buying interest. I also optimized the store for mobile users and improved loading speed to reduce drop-offs. To support consistent sales, I set up Klaviyo automated sales funnels, including abandoned cart recovery, welcome sequences, and follow-up emails to bring back visitors and convert them into buyers. This led to better user experience, higher engagement, and a steady increase in conversions and repeat customers.