Mike Novick

Conversion Rate Optimization And Digital Marketing Specialist

Elevate Digital Marketing • Freelance

Feb 2026 - Mar 2026 • 1 mo

As a Conversion Rate Optimization (CRO) and Digital Marketing Specialist, I worked closely with eCommerce brands to transform website traffic into profitable customer actions through data-driven optimization strategies and customer-focused digital marketing initiatives. My role involved conducting detailed analyses of user behavior, conversion funnels, and customer journeys to identify friction points affecting sales performance. I developed optimization recommendations based on analytics insights, heatmap evaluations, and industry best practices to improve user experience, increase engagement, and maximize conversion rates. I led initiatives involving landing page optimization, product page enhancement, checkout process improvements, mobile responsiveness, site speed recommendations, and A/B testing strategies designed to reduce abandonment and increase average order value. By applying consumer psychology principles and conversion-focused methodologies, I helped businesses create seamless experiences that encouraged trust and purchase decisions. In addition to CRO responsibilities, I planned and executed integrated digital marketing campaigns across paid advertising, search engine optimization, audience targeting, and performance analytics. I utilized Google Analytics, conversion tracking, audience segmentation, and campaign reporting to evaluate performance and identify growth opportunities. Working with Shopify, WooCommerce, and other eCommerce platforms, I supported brands in increasing customer acquisition, improving retention, enhancing ROI, and building scalable growth systems. My approach combined strategic planning, analytical expertise, and continuous optimization to deliver sustainable business growth and stronger online performance in competitive markets.

Google Merchant Center And Shopping Ads Specialist

Bright Buds Training • Freelance

Dec 2025 - Jan 2026 • 1 mo

As a Google Merchant Center and Shopping Ads Specialist, I have helped eCommerce businesses overcome account suspensions, resolve Google Merchant Center misrepresentation issues, and improve the overall health and performance of their Google Shopping ecosystem. I conduct comprehensive audits of Merchant Center accounts, product feeds, websites, and policy elements to identify the root causes of disapprovals, feed errors, GTIN mismatches, and account limitations. My responsibilities include diagnosing and resolving GMC suspension cases, fixing product disapprovals, optimizing product feeds, configuring shipping and tax settings, and ensuring compliance with Google's advertising and Merchant Center policies. I collaborate with Shopify, WooCommerce, and custom platform merchants to implement accurate product data, improve trust signals, and align stores with Google's quality standards. Beyond Merchant Center management, I develop and optimize Google Shopping Ads and Performance Max campaigns focused on maximizing product visibility, improving click-through rates, and increasing return on ad spend. I perform keyword research, audience segmentation, competitor analysis, conversion tracking implementation, and campaign optimization to drive measurable business outcomes. By combining technical expertise, analytical thinking, and strategic execution, I help businesses maintain stable Merchant Center accounts, improve product discoverability, and generate sustainable revenue growth through Google Shopping and digital advertising channels.