I will create brand art direction with visual language and typography


About this gig
Is your brand inconsistent or hard to recognise? I will create a clear art direction that shows exactly how your brand should look and feel, across every platform.
WHAT YOU GET:
- Art direction concept and creative brief
- Moodboard with imagery, colour and texture references
- Colour palette with HEX/RGB codes
- Typography system (font pairings and hierarchy)
- Visual language guidelines: layout, photography style, graphic elements
- Do's and don'ts for consistent use
- Delivered as a polished PDF guide
WHO IT'S FOR:
Startups, small businesses, creators and agencies who want a cohesive look before launching or refreshing their brand.
HOW IT WORKS:
- Send me your brand details, audience and any inspiration
- I research and build your direction
- You review and request revisions
- Receive your final files
When you order, please share your brand name, industry and the styles you like. Have a special request? Message me before ordering.
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
Get to know Millicent
Food expertises
- FromUnited Kingdom
- Member sinceSep 2026
- Avg. response time1 hour
Languages
English, French, German
FAQ
What is brand art direction?
It’s the visual and verbal direction for your brand: concept, moodboard, colours, typography and style rules. It makes everything you post or print look consistent, and any designer can follow it.
Do I need a logo before ordering?
No. Spark and Shape work for new brands starting from scratch. If you already have a logo, send it and I’ll build the direction around it.
What do you need from me to start?
Your brand name, industry, target audience, and any styles, brands or colours you like. The more detail you give, the closer the first concept will be to what you want.
Will I get the source files?
Yes. Every package includes the source files, plus your style guide as a PDF. You own the final files once the order is complete
Which package should I choose?
Spark suits new brands that need one clear direction. Shape adds a second concept and a simple logo or wordmark. Story is the full guide for handing to other designers or studios.

