Adedeji A

google ads marketing and promotion

Google • Freelance

Oct 2026 - Present • 0 mos

Google Ads is one of the most powerful performance marketing channels because it allows businesses to capture high-intent users at the exact moment they are searching for products, services, or solutions. Effective Google Ads strategies rely on aligning the right campaign type, keyword targeting, bidding strategy, and ad copy to guide users smoothly toward conversion. Core Google Ads Strategies Intent-Driven Search Campaigns: Target high-intent keywords where users are actively looking to buy or solve a problem. Utilize exact, phrase, and broad-match modifiers carefully alongside negative keyword lists to prevent wasted spend on irrelevant clicks. Smart Bidding & Automated Strategies: Leverage Google's machine learning by using automated bidding models like Target CPA (Cost Per Acquisition) or Target ROAS (Return on Ad Spend) to optimize bids in real-time based on user signals like location, device, and search history. Performance Max (PMax) Campaigns: Combine all Google inventory—Search, YouTube, Gmail, Discover, Maps, and Display—into a single automated campaign. Provide high-quality asset groups (images, videos, headlines) so Google's AI can find high-converting users across all channels. Hyper-Targeted Local & Geo-Targeting: For location-sensitive businesses, restrict ad delivery to precise geographic radii or specific postcodes, and utilize location extensions to show store addresses, phone numbers, and directions directly in the ad. Compelling Ad Extensions & Assets: Enhance standard text ads with sitelinks, callouts, structured snippets, and price extensions to take up more physical space on the search engine results page (SERP) and improve click-through rates (CTR). Landing Page Alignment & Quality Score Optimization: Lower your Cost Per Click (CPC) and improve ad rank by ensuring strong ad relevance, fast page load speeds, and seamless mobile responsiveness on your destination landing pages.

Shopify marketing and promotion

Shopify • Freelance

Oct 2026 - Present • 0 mos

Shopify marketing is all about driving targeted traffic to your online store and turning casual visitors into repeat, loyal customers. Because Shopify provides the store infrastructure, your success relies heavily on executing a powerful digital marketing mix. Core Shopify Marketing Strategies Search Engine Optimization (SEO): Optimize your product pages, category pages, and blog posts for search engines. Focus on keyword research, alt text for images, and fast-loading pages so organic traffic can find your store without ongoing ad spend. Paid Social Advertising (Meta & TikTok): Running targeted ads on Facebook, Instagram, and TikTok is often the fastest way to drive immediate traffic and sales. Use video content, user-generated content (UGC), and precise audience segmentation (lookalike audiences, retargeting) to maximize your return on ad spend (ROAS). Email & SMS Marketing: Capturing visitor emails and phone numbers via pop-ups with discount incentives builds an owned marketing channel. Automated flows—like abandoned cart reminders, welcome series, and post-purchase follow-ups—generate a significant portion of total store revenue with minimal ongoing effort. Influencer and Affiliate Marketing: Partnering with micro-influencers and creators who have dedicated followers in your niche builds instant trust. Giving them unique discount codes or affiliate links helps track performance and drives warm, highly convertible traffic. Conversion Rate Optimization (CRO): Driving traffic is only half the battle. Use clear call-to-actions, social proof (reviews and user photos), trust badges, and a frictionless checkout process to maximize the percentage of visitors who actually complete a purchase. Content Marketing & Social Media Community Building: Consistently post valuable or entertaining content on platforms like Pinterest, Instagram, or YouTube Shorts to build an organic brand presence and establish authority in your niche.

crowdfunding marketing and promotion

Kickstarter • Freelance

Apr 2026 - Present • 6 mos

Crowdfunding has evolved into one of the most powerful ways for entrepreneurs, creators, and founders to validate ideas, build loyal communities, and raise capital without giving up early equity. Effective crowdfunding campaigns rely on a combination of pre-launch preparation, compelling storytelling, targeted marketing, and post-campaign fulfillment. Core Crowdfunding Strategies The Pre-Launch Hype (The Golden Rule): Up to 50% or more of a successful campaign's funding is typically secured within the first 48 hours. To achieve this, creators build an email list and community before launching by offering early-bird discounts, teaser content, and landing pages. Tiered Reward Structure: For reward-based platforms (like Kickstarter or Indiegogo), structure your rewards from low-cost digital goods or shoutouts to physical product bundles and high-end exclusive tiers. Make sure early-bird tiers offer strong incentives to drive initial momentum. Compelling Visual Storytelling: Backers cannot touch or test your product, so your campaign page must rely on high-production-quality videos, clear product mockups, and transparent storytelling that explains who you are, why you built this, and how funds will be used. Paid Advertising & Performance Marketing: Driving targeted traffic through Meta (Facebook/Instagram) ads and Google Ads is essential for scaling beyond your immediate network. Pre-testing ad creatives weeks before launch helps identify which messaging resonates best. PR and Influencer Outreach: Partnering with micro-influencers, reviewers, and niche bloggers in your industry builds instant social proof and funnels warm traffic directly to your campaign page. Stretch Goals: Keep momentum alive midway through the campaign by introducing stretch goals (e.g., "If we hit $50k, all backers get an upgraded color option"). This encourages existing backers to share the campaign and new backers to jump in.