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minu_marketing

Minu K

@minu_marketing

Marketing Brand Leader

Australia
English
About me
I am a commercially accountable marketing leader with close to 10 years’ experience transforming consumer brands in Australia and New Zealand. I have a proven track record of owning end-to-end brand and growth strategy, managing $5M budgets, and leading cross-functional teams to drive revenue outcomes through product innovation and digital performance.... Read more

Skills

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minu_marketing
Minu K
Offline • 

See my services

Marketing Concepts & Ideation
I will create a marketing campaign strategy for you
From$500 / projectMore details

Portfolio

Work experience

FEEDWELL

Brand Strategist & Marketing Consultant

FEEDWELL • Freelance

May 2026 - Aug 2026 • 3 mos

Developed Brand architecture for formation of group of companies which included a Master Brand and Sub Brands. Consulted on Brand Strategy for Snack Proud (snacking company) Led communications for acquisition campaign announcing the acquisition of snacking brand and its integration with Feedwell

Brand Strategist & Marketing Consultant

Cake Town • Freelance

Mar 2026 - May 2026 • 2 mos

Delivered Retail Brand Launch in 6 weeks – developed brand visual identity, store design, NPD, e-commerce website, POS setup, organic & paid socials, new store launch campaign, POS creative

The_Cupcake Queens

Brand Strategist & Marketing Consultant

The Cupcake Queens • Freelance

Jan 2026 - Mar 2026 • 2 mos

Delivered 30% and 20% increase on sales YOY for Valentine’s and International Women’s Day Campaign respectively – crafted end to end including NPD.