
Mitko Marinov
Product and Business Idea Validation
Skills

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Work experience
Owner
BalkanEnergy
Feb 2013 - Present • 13 yrs 3 mos
Role: Business Owner & Strategic Decision-Maker Duration: Multiple years Built, managed, and scaled real businesses in e-commerce and product-based industries, including brands such as Benepura (consumer health & skincare) and BalkanEnergy (home & energy solutions). Responsible for high-level strategic decisions: product selection, market entry, pricing logic, and go-to-market strategy across multiple markets. Regularly evaluated new business and product ideas — deciding what to build, what to fix, and what to stop — based on risk assessment, market demand, and financial viability. This hands-on experience is the foundation of my business idea validation work: identifying weak assumptions early and preventing costly execution mistakes.