m
mixedes

Michele R

@mixedes

Business Growth Strategist for Ads Funnels Sales and CRM

Italy
English, Belarusian, Russian, Italian
About me
With a background spanning digital marketing, sales, CRM systems, and financial metrics, I analyze businesses holistically to identify bottlenecks, optimize broken funnels, and scale profitable acquisition systems. I don’t just run Meta or Google Ads — I align traffic strategy with unit economics, conversion rate optimization, and sales team execution. My goal is to fix leaks in your customer journey, track precise data in GA4/GTM, and generate high-quality leads that actually close and drive real business revenue.... Read more

Skills

m
mixedes
Michele R
Offline • 

See my services

Search Engine Marketing Management
I will setup google ads campaigns for lead generation
From$200 / projectMore details

Portfolio

Work experience

Senior Media Buyer & Full-Funnel Marketing Strategist

Agency • Full-time

Jun 2022 - Present • 4 yrs 4 mos

Designed and launched performance ad campaigns across Meta Ads, Google Ads, LinkedIn, and TikTok for Real Estate, EdTech, Finance, and SaaS clients. Implemented tracking architectures using GA4, GTM, and CAPI, optimizing CAC, CPL, and campaign ROI across international markets.

General Manager & Business Growth Lead

Finance Expert • Full-time

Apr 2019 - May 2022 • 3 yrs 1 mo

Transformed business operations by auditing customer funnels, integrating CRM systems, and implementing data-driven digital marketing strategies. Managed end-to-end operational processes, team development, and unit economics to drive consistent MoM revenue growth and streamline sales pipelines.

Bank

Lead Financial Economist & Product Developer

Bank • Full-time

Aug 2010 - Jan 2014 • 3 yrs 5 mos

Conducted financial market analysis, managed product unit economics, and developed commercial banking products. Protected economic justifications, structured business processes, and monitored core financial KPIs to ensure profitable product launches.