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$
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I will develop a creative art direction for your brand or campaign
Marla J
About this gig
Have a brand or campaign idea but need a clear visual direction to bring it to life?
I develop creative concepts and art direction that help brands communicate a consistent look and feel across their visuals.
From moodboards and visual references to colour, typography, imagery and styling direction, I help shape the creative vision before production begins.
My services include:
- Creative concept development
- Visual moodboards
- Brand and campaign art direction
- Photography and styling references
- Visual direction for product launches and campaigns
Please message me before ordering to discuss your brief, deliverables and the level of creative direction you need.
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
Get to know Marla J
Marla J
Brand, Packaging Designer
- FromSouth Africa
- Member sinceOct 2026
- Avg. response time1 hour
Languages
English, Afrikaans
I am a brand and packaging designer who helps food, beverage, and wellness brands turn products into recognisable shelf brands. I specialize in crafting brand identities that attract the right audience and communicate clearly to bring in consistent results. My expertise includes end-to-end packaging systems, creative direction, and digital asset creation.
My Portfolio
FAQ
1. What is art direction, and how can it help my brand?
Art direction defines the visual look and feel of your brand, from imagery and colour to typography, styling and overall visual consistency. It helps create a cohesive, recognisable identity across your marketing and digital platforms.
2. What do I need to provide before we start?
You'll need to share a brief about your brand, your goals, target audience and any existing brand assets. References or inspiration images are also welcome to help establish the right creative direction.
3. What's the difference between the packages?
Each package offers a different level of art direction, from establishing a visual direction to developing a more detailed creative concept with supporting visual references. Please review the package descriptions to find the best fit for your project.
4. Does art direction include the final designs?
This gig focuses on the creative direction and visual guidance for your brand or campaign. Final design execution, additional design assets and production-ready artwork are not included unless specifically stated in your selected package.
