Mike Ridley

@mjfridley

Accelerating Growth, Sales Recovery and Scale, AI Driven Sales Perform

United Kingdom
English
About me
I help founders, startups, and scale-ups build high-performance sales engines. With 25+ years in B2B sales and leadership, I deliver practical, results-driven consulting across GTM strategy, sales process design, coaching, AI automation, and CRM optimization. Whether you're scaling your first sales team or fixing a stalled GTM, I bring deep insight and proven systems to drive your growth.... Read more

Skills

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mjfridley
Mike Ridley
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See my services

Revenue Growth Strategies
I will audit your b2b pipeline and create a GTM plan
From$100 / projectMore details
Business Strategy & Innovation
I will provide a fractional sales director as a service
From$270 / projectMore details

Portfolio

Work experience

Lukango

Head of Partnerships

Lukango • Freelance

Aug 2026 - Present • 2 mos

Leading the partnerships for Lukango, building strategy and effective GTM and cadence. Including identifying ICP fit companies and Personas then taking through the sales cycle to revenue generation.

Founder and Lead Consultant

Create Accelerate • Self-employed

Apr 2025 - Present • 1 yr 6 mos

I help startups, scale-ups and mid-market business drive sales growth, recover from underperformance, and gain value from digital tools and AI. With 25+ years of experience in sales, business leadership, and startup execution, I’ve led and supported teams across all stages — from building go-to-market functions from the ground up to reviving stalled projects and scaling into new markets. At Create Accelerate, I combine hands-on experience with modern tools — from MEDDPICC qualification and Salesforce optimization to AI agents and digital workflow automation — to unlock clarity, momentum, and measurable sales results. 🔧 Whether you're launching, scaling, or stuck, I help commercial teams: • Improve pipeline quality and conversion • Recover failed sales or GTM initiatives • Hire, onboard, and coach high-performing teams • Implement digital tools and AI to boost performance • Create clear, repeatable processes that scale I work as a consultant, coach, or fractional sales lead depending on what’s needed — with a bias for action and a focus on outcomes. 📩 Let’s connect if you’re: • Trying to get more from your team, pipeline, or process • Planning to scale but need a structure that can support it • Unsure how AI and automation fit into your sales org Always happy to exchange ideas or explore how I can support.

Sales Director

Ubrix • Part-time

May 2025 - Sep 2026 • 1 yr 4 mos

Working with the CEO to deliver the Ubrix Go To Market strategy and growth journey. A huge opportunity to build market share in PropTech. Ubrix is driving efficiency and cost savings across the housebuilding and property management industry.