
Maria Lourdes
Fashion Brand Designer and Tech Pack Specialist
Skills

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Portfolio
Work experience
Fashion Brand Designer & Creative Director
Self employed / Freelance • Self-employed
Mar 2015 - Present • 11 yrs 5 mos
Creative Direction and strategic brand development for emerging fashion labels and creative entrepreneurs worldwide. Specialized in building cohesive brand identities that merge marketing structure with high-fashion sensibilities. Key Responsibilities: • End-to-end Brand Identity: Logos, color palettes, visual guidelines, and aesthetic curation for social media grids (romantic slow fashion). • Technical Fashion Documentation: Developing production-ready Tech Packs, fashion flats, and technical apparel specifications. • Textile & Design Curation: Consulting on fabric selection, couture techniques, and premium identity layout for editorial catalogs. High-value milestone: Validated experience with creative projects and exhibitions linked to Vogue Italia.