m
modocarmen

Carmen Maria M

@modocarmen

CRM Email Marketing Specialist

Chile
Spanish, English
About me
I’m a CRM and Email Marketing Specialist with 7+ years of experience creating customer journeys, automated campaigns, segmentation strategies, and performance reports for brands across retail, beauty, aviation, and real estate. I work with Salesforce Marketing Cloud, Responsys, GetResponse, Brevo, Mailchimp, and other CRM platforms. I can help you audit your CRM strategy, improve email performance, plan automations, optimize segmentation, and strengthen customer retention.... Read more

Skills

m
modocarmen
Carmen Maria M
Offline • 

See my services

Email Automations
I will audit your CRM and email marketing strategy
From$65 / projectMore details

Work experience

VML

CRM Specialist

VML • Full-time

Jan 2023 - Jun 2025 • 2 yrs 5 mos

CRM Specialist for the Mallplaza account, supporting CRM strategy and campaign execution across Chile, Peru, and Colombia. Managed multichannel communications across email, SMS, WhatsApp, and push notifications, including segmentation, automation, QA, campaign planning, performance reporting, and optimization. Coordinated requirements and deliverables with stakeholders, designers, developers, and regional marketing teams.

McCann

McCann

Full-time • 2 yrs 9 mos

CRM Lead

May 2022 - Jan 2023 • 8 mos

Led CRM strategy and multichannel campaign execution for 18 L’Oréal brands across Chile, Peru, and Colombia. Coordinated campaign teams and managed email, SMS, WhatsApp, push notifications, landing pages, and automated customer journeys using Salesforce Marketing Cloud. Responsible for segmentation, QA, campaign planning, stakeholder coordination, performance analysis, and executive reporting. Also supported data analysis and dashboard development to optimize campaign results and customer engagement.

UX Campaign Manager

Apr 2020 - May 2022 • 2 yrs 1 mo

Managed lifecycle communications for LATAM Airlines across the pre-flight, in-flight, and post-flight customer journey. Coordinated campaign planning and execution with design, HTML, and regional teams, ensuring accurate content, personalization, QA, and on-time delivery. Worked with Oracle Responsys and supported the migration to Salesforce Marketing Cloud, managing dynamic communications across six customer categories and seven languages.