Moeed Anjum

ASO, SEO & Paid Ads Expert | Mobile App Growth Manager

Fiverr • Freelance

Jan 2019 - Present • 7 yrs 5 mos

Since January 2019, I have been actively working as a Digital Marketing & Mobile App Growth Specialist, helping clients grow their apps and online presence through data-driven strategies and performance-focused marketing. My core expertise includes App Store Optimization (ASO), Paid App Advertising, Mobile App Campaign Management, Search Engine Optimization (SEO), Backlinking, and PPC advertising. Over the years, I have successfully worked on multiple projects across different industries, improving app visibility, increasing organic downloads, and generating high-quality paid traffic. I have managed and optimized app marketing campaigns that focus on user acquisition, retention, and ROI improvement. My approach is always result-oriented, combining keyword optimization, ad targeting, conversion optimization, and continuous performance tracking. Key achievements include: - Improved app visibility and ranking through advanced ASO strategies - Successfully managed paid campaigns with optimized CPI and higher ROI - Increased organic traffic through SEO and high-quality backlinking techniques - Helped clients achieve consistent growth in installs and user engagement - Built and scaled multiple mobile app marketing funnels from scratch I am passionate about delivering measurable results and helping businesses grow through smart, scalable digital marketing strategies.

SEO Expert | Organic Growth & Ranking Specialist

Izoc Solution PVT Ltd Islamabad • Full-time

Sep 2018 - Dec 2019 • 1 yr 3 mos

From October 2018 to December 2019, I worked as an SEO Specialist at Izoc Solution Pvt Ltd, Islamabad, where I was responsible for improving website rankings, increasing organic traffic, and implementing effective on-page and off-page SEO strategies. During my role, I worked on keyword research, website audits, content optimization, and high-quality backlink building to improve search engine visibility. I focused on both technical and content SEO to ensure long-term ranking growth and better user engagement. Key achievements include: - Improved website rankings for multiple competitive keywords on Google - Increased organic traffic through effective on-page SEO optimization - Built high-quality backlinks to strengthen domain authority - Conducted technical SEO audits and resolved website issues - Optimized website content for better search visibility and user experience This role helped me build a strong foundation in SEO and understand how to create long-term, sustainable organic growth strategies for businesses.