Md Ali

Tracking & Analytics Specialist

Exe Productions

Nov 2024 - Present • 1 yr 9 mos

I work as a Tracking & Analytics Specialist, helping businesses implement accurate conversion tracking and data-driven marketing solutions. My responsibilities include setting up and managing Meta Pixel, Conversion API (CAPI), GA4, and Google Ads tracking to ensure reliable data for advertising campaigns. I specialize in Google Tag Manager (GTM) implementation, server-side tracking, event tracking, and fixing tracking issues across different platforms. I help businesses improve data accuracy, prevent duplicate events, and optimize their marketing performance with proper tracking setups. My work focuses on delivering clean, reliable, and scalable tracking systems that allow businesses to measure real results from their digital marketing efforts.

Web analytics and conversion Tracking Expert

Web Analytics Solution • Part-time

Nov 2023 - May 2025 • 1 yr 6 mos

As a Web Analytics and Conversion Tracking Expert at Web Analytics Solution, I help businesses implement accurate and reliable tracking systems to measure their marketing performance. I specialize in setting up and managing Google Tag Manager (GTM), GA4, Meta Pixel, Conversion API (CAPI), and Google Ads conversion tracking. My responsibilities include implementing data layer tracking, event tracking, server-side tracking, and resolving tracking discrepancies across different marketing platforms. I focus on ensuring clean data, proper event deduplication, and accurate attribution so businesses can make data-driven decisions. During my time here, I have successfully completed 200+ tracking and analytics projects, helping clients improve their campaign performance and gain better insights into their website and user behavior.