Mohammed

Ads Manager and Web analytics

Marketing • Freelance

May 2023 - Present • 3 yrs 1 mo

As an individual company out of the marketplace, I create ad campaigns, maintain, and optimize Launching a New Product Campaign • Audience Research and Analysis • Media Planning and Buying • Engagement and Interaction • Performance Reporting and Analysis • Established, managed, and optimised advertising campaigns across various social media platforms: Facebook, Instagram, TikTok, LinkedIn, Google, Bing, Formulated targeting strategies tailored to diverse audiences across different regions. • Streamlined campaigns to achieve key performance metrics, such as Cost Per Click (CPC), Click-Through Rate (CTR), and Return on Ad Spend (ROAS), while continually enhancing performance. • Collaborated with content teams to design and produce relevant advertising materials. • Conducted thorough audience research to identify key segments, interests, and behaviours for precise targeting. • Monitored campaign performance, pinpointed optimisation opportunities, and executed data-driven adjustments. • Prepared detailed campaign performance reports, analysed insights, and crafted recommendations for continual improvement. • Stayed informed of the latest trends and updates in social media advertising to ensure cutting-edge campaign strategies.

Ecommerce manager

Ecommerce • Part-time

Oct 2025 - Apr 2026 • 6 mos

Website development and product posting, ad creation and management across multiple social media channels, and customer support through WhatsApp messaging and email for both B2B and B2C clients. Creating and managing FedEx accounts, generating international shipping labels, and efficiently processing worldwide shipments.

Facebook ads Performance Marketing

Fashion Nova • Freelance

Apr 2025 - Aug 2025 • 4 mos

Ads campaign management