Mohsin Hasan

Asst. Manager Creative Brand and media (Global)

Matrixplatform • Full-time

May 2025 - Present • 1 yr 4 mos

Steering the creative and technical intersection of apparel design, product development, and brand strategy at Matrix Platform Limited. Leading high-impact fashion initiatives specializing in Ladies Casual Wear (Woven) and global commercial apparel lines, driving collections from initial trend forecasting to production-ready execution. Key Responsibilities Fashion Design & PD: Spearheaded end-to-end seasonal fashion design and apparel product development, successfully engineering and pushing complex, production-ready techpacks (garment construction, grading specs, and BOMs) straight to manufacturing floors. Trend Analysis & Curation: Drove global market trend research, silhouette conceptualization, and seasonal color alignment to create commercially viable collections that resonate with international buyers across 16 global markets. Creative Leadership & Innovation: Honored with the official "Creative Mind Award" (January 2026) by the Managing Director for pioneering digital and creative innovation. Spearheaded the comprehensive UI/UX redesign and global branding execution for Pantoneclo, elevating user engagement and digital presence. Corporate Presentation & Stakeholder Management: Designed and published official B2B company profiles for Matrix Platform Ltd and 8 key partner companies—all officially approved by the Managing Director—while collaborating directly with executive leadership including Director Mr. Jewel, Michel, and Timo. Automation & Operational Efficiency: Engineered advanced workflow tools, including custom Excel Macros, VBA scripts, and automated Google Sheet search engines, drastically minimizing operational bottlenecks and accelerating data retrieval for management. Quality Control & Execution: Enforced strict compliance with global brand guidelines, Pantone color accuracy, and technical standards across 500+ processed purchase orders (POs) and apparel techpacks, guaranteeing zero-delay factory handovers over 289 working days.