
Monakate
Google Ads Strategy Specialist official Paid Search Lead Generation Expert
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Work experience
Google Ads Strategy Specialist
Google • Full-time
Feb 2022 - Present • 4 yrs 5 mos
Acting as a dedicated Google Ads strategist handling account optimization, consulting, and campaign strategy under an official Google vendor program. Managed, audited, and scaled Search campaigns for a diverse portfolio of advertisers to help them maximize their return on ad spend (ROAS). Key Responsibilities & Expertise: • Insider Account Audits: Diagnosed underperforming accounts to eliminate budget waste, fix match-type inflation, and improve Quality Scores. • Official Best Practices: Guided businesses on implementing Google's official frameworks for keyword architecture, Smart Bidding, and Responsive Search Ads (RSAs). • Performance Optimization: Analyzed live account data to optimize click-through rates (CTR) and lower cost-per-acquisition (CPA). • Strategic Scaling: Worked directly within the Google Ads ecosystem, maintaining up-to-date knowledge on platform updates, policy compliance, and search intent mechanics.