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morgavenia

Morgan Avenia

@morgavenia

Paid Media and Tracking Specialist: GA4, GTM, Meta CAPI, Shopify Plus

United States
English
About me
I fix the tracking that's quietly costing you money. 12+ years in paid media, 6 in hemp, CBD, and other regulated categories where accounts get flagged and signal disappears. I build and repair GA4, GTM, Meta CAPI, server-side tagging, consent mode, and Shopify Plus checkout tracking, then use that clean data to run Google and Meta campaigns that actually scale. Ex-Performance Marketing Manager at Green Thumb Industries. Numbers don't match or your account keeps getting rejected? Message me and I'll tell you straight what's broken.... Read more

Skills

m
morgavenia
Morgan Avenia
Offline • 

See my services

Ad Review & Optimization
I will review your hemp or cbd ads for google and meta policy compliance
From$35 / projectMore details
Bug Fixes
I will audit and fix your ga4, GTM, and meta pixel tracking
From$45 / projectMore details

Work experience

ClearLeaf_Digital

Co-Founder and Principal Growth Consultant

ClearLeaf Digital • Self-employed

Jan 2017 - Present • 9 yrs 10 mos

Advise founders and marketing leaders on paid media strategy, attribution repair, funnel architecture, and compliant campaign QA for cannabis, hemp, and other regulated categories. Build measurement plans, creative guardrails, and executive-ready budget, CAC, and LTV recommendations.

R&R_CBD

Paid Media and Digital Performance Manager

R&R CBD • Freelance

Jul 2025 - Jan 2026 • 6 mos

Owned Google Search, Shopping, Performance Max, Meta, and supporting channels for DTC wellness brands, using policy-safe account structures for CBD and THC eCommerce. Repaired Shopify Plus attribution, checkout tracking, GA4, consent mode, UTM, and cross-domain measurement so revenue reporting matched actual sales. Connected creative, landing page, and revenue signals into a single performance view for leadership.

GTI

Performance Marketing Manager

GTI • Full-time

Mar 2022 - Jul 2025 • 3 yrs 4 mos

Scaled paid media from 2 to 14 regulated U.S. markets and built the program behind $22M+ in attributed revenue at 6.94x average ROAS, including $15M+ directly attributable. Managed $1M+ monthly budgets across search, shopping, paid social, programmatic, native, and display with zero platform account restrictions. Delivered $13.8M+ in 2024 programmatic revenue through audience, creative, and market-level strategy. Built multi-domain landing page and tracking systems, plus tentpole campaigns producing $3.4M at 16.3x, $607K+ at 25.94x, and $795K+ at 10.56x ROAS.