
Morgan
CTR Optimization and Digital Marketing Specialist
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Work experience
CTR Optimization Specialist
Freelance • Freelance
May 2026 - Present • 5 mos
Worked as a CTR Optimization Specialist helping websites improve their Google search presentation and attract more qualified clicks. My work includes analyzing search results, researching keywords and search intent, optimizing SEO titles and meta descriptions, reviewing competitors, and identifying opportunities to improve organic click-through performance. Key responsibilities include: • Google SERP and competitor analysis • CTR-focused title optimization • Meta description optimization • Keyword and search intent research • Page-level content analysis • H1, H2 and H3 recommendations • Search snippet improvement • Performance-focused optimization recommendations I focus on creating clear, relevant, and compelling search listings that better communicate page value to potential visitors.