Muhammad Maaz

Mobile Growth Architect: Bridging the Gap Between Organic (ASO) and Paid (UA) Success.

Mar 2023 - Present • 3 yrs 5 mos

As a Full-Stack ASO and User Acquisition Manager with 4+ years of experience, I specialize in engineering sustainable growth for mobile applications. I bridge the gap between organic visibility and paid acquisition to maximize ROI and lower acquisition costs (CAC). Core Competencies: -Advanced ASO: Keyword strategy, A/B testing, and localization. -Paid UA Management: Apple Search Ads, Google App Campaigns, and Meta. -Growth Strategy: Conversion Rate Optimization (CRO) and competitor analysis. -Partner with me to scale your app's user base with data-driven precision.

HTML5 Playable Ads Developer

Jan 2021 - Present • 5 yrs 7 mos

Experienced in creating high-performance HTML5 playable ads and interactive game experiences for mobile user acquisition campaigns. Skilled in developing engaging mini-games using Phaser.js, HTML5, JavaScript, and modern web technologies with a focus on fast loading, smooth gameplay, and ad network compatibility. I have experience converting mobile game concepts into optimized playable ads, implementing core gameplay mechanics, touch controls, animations, UI systems, and interactive elements designed to increase user engagement and conversion rates. Key Responsibilities & Skills: -Developed HTML5 playable ads for mobile games and applications -Created interactive gameplay experiences for user acquisition campaigns -Converted existing mobile games into lightweight playable ad versions -Implemented game mechanics, controls, animations, particles, and effects -Optimized playable ads for performance, file size, and loading speed -Integrated playable ads requirements for major advertising platforms -Tested compatibility across different mobile devices and browsers Worked with ad networks including -Google Ads Playable Ads -Unity Ads -AppLovin MAX -Unity LevelPlay (ironSource) -Meta Playable Ads -Mintegral -Liftoff Monetize -InMobi -BidMachine -Pangle -Moloco Technical Skills: -HTML5 Game Development -Phaser.js Framework -JavaScript / TypeScript -Canvas & WebGL -Game UI/UX Implementation --Mobile Touch Controls -Game Optimization -Playable Ad Packaging & Deployment -User Acquisition Creative Testing Focused on delivering engaging playable ad experiences that help mobile games achieve higher engagement, better conversion rates, and improved advertising performance.