Fouad B

Senior Graphic designer

DZcode • Full-time

Jan 2021 - Mar 2025 • 4 yrs 2 mos

I led the creative direction for merchandise design, developing original graphics for apparel and print-on-demand products that combined strong visual storytelling with market trends. I designed and launched dozens of successful collections, optimized artwork for large-scale production, and collaborated with marketing teams to align designs with brand strategy. - Key Achievements: -- Created 200+ original merchandise designs across apparel and accessories. -- Contributed to multiple best-selling collections, increasing product engagement and online sales. -- Improved the design-to-production workflow, reducing preparation time through better file structuring and print optimization. -- Mentored junior designers and maintained consistent brand quality and visual identity across all merchandise lines.