Tamanna

Google Ads Strategist & Web Analytics Specialist (Based Salon / Barber Industry Service – USA Market)

USA HAIR • Full-time

Dec 2024 - Mar 2026 • 1 yr 3 mos

Helped USA-based salon, barber shop, and beauty service businesses generate high-quality local bookings and increase ROI through advanced, data-driven Google Ads strategies. Specialized in scaling appointment-based businesses such as hair salons, barbershops, nail studios, and spa services using Search, Display, and Performance Max campaigns. Key Responsibilities & Achievements: • Designed and optimized high-performing Google Ads campaigns for USA-based salon and barber businesses focused on local appointment generation. • Conducted in-depth keyword research targeting high-intent searches such as “barber near me,” “hair salon near me,” “men’s haircut,” and “beauty salon booking.” • Built advanced local targeting strategies based on location radius, service intent, and customer behavior to maximize bookings and walk-ins. • Implemented GA4 and Google Tag Manager tracking for accurate measurement of calls, online bookings, and form submissions. • Performed detailed account audits to reduce wasted ad spend and improve cost-per-booking (CPB) efficiency. • Managed policy compliance, account optimization, and recovery strategies for restricted or underperforming campaigns. • Developed full-funnel PPC strategies focused on increasing appointments, phone calls, and repeat customer acquisition. Focused on delivering measurable growth for salon and barber businesses by combining strategic PPC execution, precise conversion tracking, and continuous optimization for sustainable local business growth.

Google Ads Specialist

USA Real Estate and Property Management • Full-time

Dec 2022 - Dec 2024 • 2 yrs

Google Ads Strategist & Web Analytics Specialist Helped service-based businesses generate qualified leads and improve ROI through data-driven Google Ads strategies. Managed Search, Display, and Performance Max campaigns with a focus on lead generation, conversion optimization, and sustainable growth. Key Responsibilities & Achievements: • Built and optimized Google Ads campaigns for local and service-based businesses across multiple industries. • Conducted advanced keyword research, competitor analysis, and audience targeting to improve campaign performance. • Implemented GA4 and Google Tag Manager tracking frameworks for accurate conversion measurement and reporting. • Performed comprehensive account audits and optimization to reduce wasted ad spend and improve ROI. • Assisted businesses with policy compliance, account reviews, and campaign recovery strategies. • Developed data-driven growth strategies focused on increasing leads, calls, and customer acquisition. Focused on delivering measurable business results through strategic PPC management, conversion tracking, and continuous optimization.