
Tipu Jayed
Google Ads Specialist for Local Service Business, USD 317k Ad Spend
Skills

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Work experience
Google Ads & Meta Ads Manager
Virtual IT Support • Full-time
Jul 2025 - Mar 2026 • 8 mos
Managed Google Ads and Meta Ads for an agency's local service and eCommerce clients, with a primary focus on Google Search for qualified leads, booked jobs, and profitable sales. 1) Managed $44,000+ in Google Ads spend across roofing, HVAC, plumbing, tree removal, and junk removal, generating 370 leads, 293 qualified (79%), and 200 booked jobs, inspections, and estimates 2) Cut CPL below benchmarks: $157.89 for roofing (vs. ~$228) and $104.65 for HVAC (vs. ~$127-129) Built service-specific Search campaigns with ZIP-level targeting, negative keywords, and weekly search-term optimization 3) Set up GA4, GTM, and call tracking with custom events so Google optimized toward qualified calls, forms, and bookings 4) Ran Meta campaigns for lead generation and eCommerce sales, with A/B tests on creatives and audiences 5) Delivered reports on spend, leads, qualified leads, bookings, and revenue