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mswendsen12

Matt Swendsen

@mswendsen12

Marketing Professional: LinkedIn, Resume, and Website Copywriter

United States
English
About me
I help professionals and small businesses create clear, compelling content that gets results. I specialize in LinkedIn profile optimization, ATS-friendly resumes, tailored cover letters, and website copy. With 14+ years of sales and marketing experience, including enterprise B2B SaaS, healthcare, and product marketing at Oracle, I combine strategic positioning, professional writing, and AI-assisted tools with human editing to deliver polished, authentic content that represents you and your brand.... Read more

Skills

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mswendsen12
Matt Swendsen
Offline • 

See my services

LinkedIn Profiles
I will optimize your linkedin profile for recruiters
From$45 / projectMore details
Resume Writing
I will optimize your resume and write a tailored cover letter
From$45 / projectMore details

Portfolio

Work experience

Founder and Marketing Consultant

TruePoint Marketing Partners • Self-employed

Oct 2025 - Present • 10 mos

• Advise home-services and healthcare organizations on customer/patient acquisition and growth strategies, with emphasis on digital demand generation, local search, and conversion optimization. • Develop integrated go-to-market and demand-generation strategies across SEO, website/landing-page optimization, lead generation, CRM, marketing automation, sales enablement, and analytics. • Analyze competitive landscapes, digital presence, and customer journeys to identify growth opportunities and translate insights into actionable marketing strategies and solutions.

Oracle

Principal, Product Marketing Lead

Oracle • Full-time

Sep 2019 - Sep 2025 • 6 yrs

• Led enterprise portfolio GTM strategy for Oracle Revenue Management & Billing, Policy Administration and Claims Administration SaaS solutions for B2B Enterprise Healthcare Payers. • Conducted competitive analysis, market research, ICP, and sales strategy to refine messaging to influence healthcare payer audience. • Developed positioning, messaging, and differentiated value propositions that translated complex enterprise SaaS capabilities into customer-focused business outcomes in healthcare. • Partnered with Product Management, Sales, Engineering, and Demand Generation to execute global product launches, campaigns, and sales strategies targeting B2B Enterprise Healthcare Payers. • Created executive sales presentations, sales enablement materials, and customer-facing content supporting enterprise account growth. • Contributed to 27% pipeline growth and $7M in expansion opportunities.

Carizma_Inc.

Product Marketing Manager

Carizma Inc. • Full-time

Sep 2018 - Sep 2019 • 1 yr

CARIZMA INC. – Private, early-stage start-up company with social review app • Partnered directly with the CEO to develop product strategy, positioning, messaging, and go-to-market plans for an early-stage app platform. • Defined target market, buyer personas, competitive differentiation, and value proposition. • Created investor presentations translating product capabilities into compelling business outcomes. • Supported successful seed funding through strategic market positioning and GTM planning.