Maurice W

Founder & Business Strategist

REVPNT • Self-employed

Jan 2021 - Present • 5 yrs 8 mos

I lead REVPNT, a business strategy and architecture company focused on helping founders, entrepreneurs and small businesses build stronger businesses underneath the visible brand. My work covers business strategy, offer development, pricing and monetization, positioning, value propositions, customer clarity, revenue systems, operational workflows and practical AI-enabled business systems. I work across both new and existing businesses, helping clarify what they sell, who they serve, how they create value and what needs to change for the business to become stronger and more commercially effective. Projects may include business foundations, offer architecture, pricing strategy, customer journeys, business diagnostics, workflow design, go-to-market thinking and strategic implementation planning. My approach combines research, structured analysis and practical execution so clients leave with clear decisions, usable business assets and defined next steps

Creative Strategist (Contract)

Apple • Freelance

Feb 2022 - Feb 2023 • 1 yr

Supported Apple’s marketing and product teams as a Creative Strategist focused on messaging frameworks, brand alignment and launch storytelling. Worked cross-functionally with design, UX and product marketing to refine narrative direction, simplify complex value propositions and ensure brand consistency across digital touchpoints. Responsibilities included developing creative concepts for campaigns, auditing messaging for clarity and cohesion, shaping customer journeys, and contributing to go to market planning for product updates. Frequently collaborated with internal partners to improve content systems, strengthen voice guidelines and streamline the review process for faster execution. This work enhanced user understanding, improved internal efficiency and contributed to more cohesive brand experiences across product lines.