Mudassir

Amazon Brand Manager | 1P & 3P | End-to-End Brand Ownership

SearchHounds

Feb 2026 - Present • 6 mos

Own Amazon performance across Vendor Central (1P) and Seller Central (3P) for a multi-brand portfolio, connecting catalog, content, SEO, PPC, retail readiness, inventory, and profitability into one operating system. Own portfolio strategy across revenue, profitability, catalog health, retail readiness, and operational performance. Lead catalog and PDP optimization, including parent-child variations, A+ Content, SEO, keyword positioning, and conversion optimization. Connect PPC, Brand Analytics, SQP, inventory, Buy Box, and promotions data to identify growth and profitability opportunities. Coordinate execution across PPC, creative, catalog, and supply chain teams. Build SOPs, QA systems, reporting frameworks, and operating processes to improve team execution. Develop AI-assisted workflows and automation to reduce repetitive work and accelerate data-driven decision making. Manage strategic vendor relationships and prioritize net profitability over headline revenue.

Senior Amazon Brand Manager | PPC, Growth & Account Operations

Zelevate

Jul 2025 - Present • 1 yr 1 mo

Led Amazon brand management and account operations for a portfolio of private label brands, owning the strategic layer across PPC, listings, inventory, launches, profitability, and marketplace growth. Directed Amazon PPC strategy and optimization across multiple products and marketplaces. Conducted listing audits, Amazon SEO analysis, competitor research, and market-gap analysis to identify growth opportunities. Managed inventory planning and coordinated execution with creative, PPC, and supply chain teams. Led product launch planning and scaling decisions based on marketplace performance. Managed client strategy calls and translated business goals into actionable Amazon growth plans. Monitored ACoS, TACoS, CVR, Buy Box %, sales, and inventory KPIs to guide decisions. Reviewed pricing, competitive positioning, and category dynamics to protect and grow market share.

Amazon Brand Manager | Private Label & Marketplace Growth

Full Circle

May 2023 - Present • 3 yrs 3 mos

Managed the full lifecycle of private label brands across Amazon US, UK, and Australia, from product research and sourcing through launch, optimization, and scaling. Managed end-to-end Amazon brand operations, performance, compliance, and profitability. Conducted product research, market analysis, competitor research, and opportunity identification. Managed Brand Registry, listing creation, SEO optimization, A+ Content, Storefronts, and variations. Audited listings and PPC performance to develop customized growth strategies. Coordinated with creative, PPC, and supply-chain teams to execute growth initiatives. Monitored CTR, conversion rate, TACoS, Buy Box %, ASIN uptime, sales, and inventory performance. Resolved listing suppressions and account issues while maintaining marketplace compliance. Supported brands in reaching 6-figure monthly revenue and expanding into additional marketplaces. Scaled a DTC footwear brand from $0 to $2M in 6 months, building its Amazon SEO, A+ Content, brand positioning, and PPC system; achieved 10.7% ACoS and reduced ad dependency by 37%. Generated $596K in sales at 45% net margin through PPC restructuring and external traffic strategy, increasing sessions by 1,634%. Improved a listing from BSR #3.9M to #160K in 10 weeks through keyword-gap analysis, VOC-driven content, and targeted PPC at 34.81% ACoS. Reduced ACoS from 22% to 14% by rebuilding campaign architecture, restructuring match types, and implementing search-term optimization.