I will setup or fix meta capi for ios and android mobile app tracking for ua campaigns

A: Using an MMP (like AppsFlyer, Adjust, or Branch) is the industry standard and makes CAPI integration seamless. However, if you do not have an MMP, we can set up App CAPI using Firebase or a Google Tag Manager Server-Side container.

A: No tracking method bypasses Apple's privacy rules. However, App CAPI ensures you capture 100% of the data from opted-in users and provides Meta with the server-side signals needed to accurately model the conversions of opted-out users via SKAdNetwork.

A: When we enable CAPI, Meta receives data from both your App SDK and your Server. Deduplication uses an event_id to merge these two signals. If this is not set up correctly, Meta will count one purchase as two, ruining your ad optimization. I ensure this is configured perfectly.

A: I do not need to edit your app's code directly. I will configure the server-side pipelines and dashboard settings. If SDK updates are required, I will generate the exact technical documentation and code snippets for your developers to paste in.

EMQ is Meta's 0–10 score measuring how accurately your server events match real Facebook user profiles. A low EMQ (below 6) means Meta can't identify who converted, so it can't find similar users for your campaigns.

A: Definitely! Low EMQ is usually due to missing customer parameters or incorrect data formatting. I'll optimize your event parameters, implement proper customer data hashing, and typically improve EMQ scores to 7.0+ (green range).

Yes. If your app doesn't use an MMP like AppsFlyer or Adjust, I design the S2S architecture and provide your development team with a detailed implementation guide covering endpoint setup, event payload structure, deduplication logic, and test verification in Meta Events Manager.