
Muhammad Loot
Your All in One Social Media Manager
Skills

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Work experience
Social Media Manager
Digital Marketing • Full-time
Dec 2024 - Present • 1 yr 7 mos
As a Social Media Manager and Paid Ads Specialist at CoPixels Media, I handle end-to-end digital marketing strategies, organic community management, and high-ROI paid advertising campaigns to drive brand awareness, traffic, and conversions. Key Responsibilities & Achievements: • Paid Ads Management: Set up, optimized, and managed paid advertising campaigns on Meta (Facebook & Instagram Ads Manager), Google Ads, and TikTok Ads. Conducted A/B testing on ad creatives, copy, and target audiences to lower CPA (Cost Per Acquisition) and maximize ROAS (Return on Ad Spend). • Social Media Management & Strategy: Designed and executed comprehensive content calendars across Instagram, Facebook, LinkedIn, and TikTok tailored to boost organic reach and audience engagement. • SEO & Content Optimization: Applied profile SEO, strategic hashtag research, keyword optimization, and trend analysis to improve discoverability and organic visibility. • Content Creation & Copywriting: Produced high-converting ad copy, engaging captions, reels, graphics, and short-form video concepts aligned with business objectives. • Performance Analytics & Reporting: Monitored pixel data, conversion tracking, CTR, and overall campaign metrics to provide data-driven insights and regular performance reports. Tools & Platforms: Meta Ads Manager, Facebook Pixel, Google Analytics, Canva, CapCut, Hootsuite, Google Ads.