Joan

Freelance Graphic Designer & Marketing Consultant

Murojay • Freelance

Dec 2019 - Present • 6 yrs 5 mos

As a freelance designer and marketing consultant, I worked with a diverse range of clients across industries and geographies to deliver brand-aligned creative solutions that supported broader marketing objectives. I collaborated closely with clients to define project requirements, timelines, and budgets, ensuring each deliverable aligned with campaign goals and audience needs. My work involved designing and producing print and digital marketing materials — including social media assets, email banners, pitch decks, and advertisements — that contributed to increased engagement and brand visibility. I was responsible for wireframing, prototyping, and designing websites that were not only visually appealing but also strategically structured to enhance user experience and reflect each client's brand identity. I conducted user and market research to inform product positioning and creative direction, ensuring design decisions were grounded in audience insight. My branding work included developing cohesive visual systems, selecting typography, creating layout structures, and aligning messaging for cross-cultural and international audiences. Additionally, I worked with corporate clients to refresh core brand assets, such as letterheads, business cards, and email templates, helping modernize their communications and improve professionalism. I conceptualized and designed storefront layouts and product displays to enhance retail appeal and customer engagement. I also handled photography and image editing for marketing content, maintaining visual consistency across campaigns. Throughout each project, I maintained regular communication with clients, explained creative decisions with clarity, and incorporated feedback to refine and finalize high-impact deliverables.

Graphic Designer

FCB Wired Botswana • Full-time

Feb 2020 - May 2021 • 1 yr 3 mos

In this agency role, I was responsible for managing creative work and marketing design solutions for major clients, including Orange, BIFM, and supporting the Absa account. I collaborated with cross-functional teams — particularly the social media and digital strategy departments — to develop visually compelling motion graphics, animated GIFs, and other multimedia content tailored for brand marketing campaigns and digital engagement. I gained in-depth knowledge of each client’s brand guidelines and voice, ensuring all materials — from digital ads to print collateral — were not only creative but also strategically aligned with brand objectives. My work included designing and maintaining assets for ongoing marketing campaigns, creating materials for various digital touchpoints (including social media, mobile, and web), and delivering content that maintained consistency across all platforms. Beyond execution, I was involved in account management, handling creative briefs directly with clients and ensuring timely, high-quality delivery of all assets. I also contributed to website redesign projects, working on both prototyping and design to improve UX and support campaign performance. Whether working on high-profile campaigns or day-to-day brand needs, I consistently ensured that each client’s visual identity was upheld and enhanced through thoughtful, goal-oriented design.