Muhammad Musa

CRM Systems & Automation Lead (GoHighLevel + AI Integrations)

Binary Marvels • Full-time

Feb 2024 - Present • 2 yrs 8 mos

Owned the end to end automation stack (GoHighLevel, Zapier, Make, Slack, ClickUp), designing CRM infrastructure and workflows spanning lead intake, pipeline management, onboarding, fulfillment, and follow-up sequences. Built custom REST API and webhook integrations to connect external platforms with CRM data, handling automation triggers, field mapping, and data transformation. Created executive facing KPI dashboards in Looker Studio to unify pipeline, campaign, and operational reporting. Developed custom front end intake solutions with the Jotform API to support multi submission workflows beyond native CRM capabilities, along with internal support portals and tracking systems. Deployed AI driven automations within GoHighLevel, including lead engagement bots and inbound follow up logic, while maintaining A2P compliance and SMS reliability. Standardized reusable automation templates and workflow architecture to accelerate deployment across campaigns, and led technical prioritization, build reviews, and mentorship for the broader automation team.

Full Stack Developer Expert

Naxiums • Full-time

Feb 2020 - Dec 2023 • 3 yrs 10 mos

Worked as a Full Stack Developer building scalable web applications and SaaS platforms with React, Next.js, and TypeScript on the frontend, creating responsive UI systems with TailwindCSS and Ant Design. Delivered authentication flows, API integrations, form validation, and interactive experiences using modern animation libraries. On the backend, engineered robust Node.js and Nest.js services, structured databases with Prisma ORM across PostgreSQL, MySQL, and MongoDB, and developed secure REST APIs. Implemented real-time features with WebSockets and handled background processing using Redis and BullMQ to ensure system reliability and performance. Contributed to full stack architecture, cloud deployments (AWS, Google Cloud, Vercel, DigitalOcean), and production optimization delivering high-performance, maintainable applications from concept to launch.

Junior Full Stack Developer

Xovotech • Full-time

Jan 2019 - Jan 2020 • 1 yr

Worked as a Full Stack Developer delivering end-to-end web applications across multiple client projects. On the frontend, I built responsive, component-driven interfaces using React, JavaScript, HTML, CSS, and Bootstrap with authentication, form validation, and API integrations. On the backend, I developed scalable Node.js and Express.js services, designed REST APIs, and managed MongoDB and MySQL databases to ensure secure and efficient data flow. I contributed to full stack architecture decisions, performance optimization, and production deployments on AWS and DigitalOcean, following clean code and version control best practices